Kuala Lumpur: The Asian Football Confederation (AFC) today concluded the second edition of the game-changing Football Management Certificate (FMC) programme, setting its participants on course to shape the future of Asian football.
A total of 30 participants from all five of the AFC Zones underwent the seven-month online programme that instills football-based skillsets and industry knowledge to enable participants to uplift Asian football and set new standards of excellence.
The FMC underlines the AFC’s commitment to provide services that benefit Member Associations (MAs), Regional Associations (RAs) and the Continent’s football community. AFC Deputy General Secretary – Member Associations, Vahid Kardany, said: “Learning is a never-ending process and I hope you seize the opportunities that come before you to reach new heights. Maximise your potential and set a positive example for those who come after. “Be inspirational, be productive and be a consummate team player as you strive to advance the growth of the game across the Continent and I can assure you that your hard-earned credentials will go a long way towards shaping you to become a respected and admired future leader of football.” Participants attended virtual lectures and discussions, sat for quizzes and presented business projects, putting in a total of 290 study hours in nine core modules that will allow them to effectively and efficiently oversee daily football operations. The modules, created with the AFC’s academic partner Football Business Academy (FBA), comprise the Organisation of World Football, Strategic Management, Financial Management, Income Generation, Media & Communications, Event Management, Operational Management, Human Resource Management and Child Safeguarding. Christy Amor Lofranco, Head of Member Associations Department at Philippine Football Federation (PFF) said the FMC had shown her that football management was essentially similar to running a business, with various challenges and obstacles to overcome.
“As with any successful business, those in charge need discipline, commitment, perseverance and other pertinent factors to ensure its growth and sustainability,” said Christy Amor Lofranco. “I’m delighted that the FMC has focused on these traits and values, which are necessary to further advance the game.”
Joining in the chorus of praise, Taiichiro Amemiya, International Relations Officer at Japan Football Association (JFA) says the programme provided him insights and inspiration to enhance his performance as an effective football administrator.
He said: “The informative modules delivered by the FMC will better guide me as I go about my daily tasks. They have equipped me with the desired skills, competencies and experiences that will enable me to develop more as a professional and an individual.”
“I, for one, can’t wait to put into practice all I’ve learned. The FMC will not only impact my skills moving forward, but it has also greatly boosted my self-confidence and determination to make a difference,” added Taiichiro Amemiya.
The FMC was introduced under the AFC Academic Centre of Excellence (ACE), an online education platform launched in September 2021 to develop future leaders.
The first edition of the FMC was introduced in October 2021, while the second edition commenced in January this year, before a record number of 49 participants embarked on their educational FMC journey in May 2022.